Point of Difference


It’s a basic human need.  I scream desperately for something different.  The pieces aren’t the same, but they aren’t different; they are similar.  The differences are slight, subtle and sometimes not in focus.  I just want a piece that will stand out from the others.

It’s a human strength – the psychological wiring that ensures we find the first of the ripe fruit, notice the predator in spite of attempts at concealment, and leave the supermarket with sale items overflowing from our shopping trolleys.

It’s the human weakness so easily exploited by marketeers and advertisers for their immediate gain and our eventual disillusionment. Point of Difference: “How to stand out when you’re offering the same service as your competitors!”


Can you see the figure reclining on a bench, over-run and exhausted?

You may have to step back from the screen a bit.

Point of Difference


Series notes

In this photographic series, I select a number of odd pieces from a puzzle and re-assemble them.  The aim is to distil something of the experience of this particular puzzle.  In this winter scene, there seems to be nothing but snow-covered branches.

The puzzle

Hinkler Mindbogglers, simply titled “Snow Cabin, New York State”.



What are your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: